• San Francisco Zoo: As part of a major modernization undertaken by the San Francisco Zoo, the largest and oldest zoo in northern California, we were brought on to revitalize its visual identity. The makeover involved everything from environmental signage and printed collateral to branded merchandise and packaging. The series of silhouetted animal figures were integrated into the wayfinding system.

    San Francisco Zoo
  • San Francisco Zoo: Directional signage.

    San Francisco Zoo
  • San Francisco Zoo: Buildings feature 3-dimensional type signs.

    San Francisco Zoo
  • San Francisco Zoo: Parking signage featuring kangaroos.

    San Francisco Zoo